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NCSL Legislative Video Resource Center

The NCSL Video Resource Center is a collection of recorded webinars accessible for on-demand learning.

Keys to an Effective Message—Story Principles, Focused Messaging and Communication Styles

Produced by: LSCC

It’s crunch time in the legislature and you are finishing up a big, complex project. Now you need to distill all that work into a summary to share with colleagues or constituents. Learn the keys to understanding different communication styles, identifying the main takeaway of your message and using story principles to engage your audience. Speakers include Marianna Swallow and Randy Ford.