NCSL Legislative Video Resource Center

Legislative staff create a wide variety of written products. From newsletters to emails to constituent correspondence—the list goes on and on. But regardless of the purpose, certain tactics are essential to crafting concise, efficient and easy-to-digest content. Join us to learn how to effectively organize your thoughts and put them across in a form that maximizes the impact of your information.

All legislative staff—whether experienced or interns, clerical, legal or IT—will benefit by learning how to use an opening hook to get readers invested in a topic, develop information based on the readers’ questions about the issue, and present that information professionally but “conversationally” in a way that’s most efficient and compelling for readers.

Learn some of the challenges involved in conveying complex information to busy readers and understand how they actually learn such information.